Dream Team - Appeal

Masculine Appeal

Used in cosmetic or beauty products and also clothing. This type of appeal aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you.

This ad - is made for a person to want to " better themselves as far as fitness goes" This makes the person on the other end look at themselves and want to change.

http://www.youtube.com/watch?v=gdhzhdnHpUs



Statistic Appeal

Advertisements also use statistics and figures to display aspects of the product and its popularity in particular

This ad has statistics at the end for there product as far as how many customers they have and how many places they reach.

http://www.youtube.com/watch?v=r8B3A2hcU5c



Brand Appeal-

This appeal is directed towards people who are brand conscious and wish to choose particular products to make a brand statement.

The brand nike is well known and whatever there products are have to live up to what it says its for.

Snob Appeal - This appeal is directed towards creating feeling of desire or envy for products that are termed top of the line or that have considerable qualities of luxury, elegance associated with them.

This ad makes you look at the people in it and want to be in there place. These look like wealthy boys and its supposed to make you envy them or want to be them.

 Adventure Appeal

This appeal is directed towards giving the impression that purchasing a product will change the individual’s life radically and fill it with fun, adventure and action.

This ad is all about adventure.

Advertisements by Pandora

 

#1 - Less Than Perfect 

This is an ad for Nike. The ad shows that even though you aren't perfect if you dont give up you can make youreself a better you.
 





# 2 - Romance

This ad shows that with Kay jewelry love will never give up on you.

 

#3 - Emotional Words

This is a austrailian ad for animal abuse prevention. It shows how the dog can't use the nunchuks to defend himself if someone attacks him.
 

#4 - Youth 

 

This ad shows how youth have a different way of seeing things. The ad is about being fast and is what the girl thinks could happen if you are not.

 

#5 - Band Wagon

In this pistachio ad it shows how it uses different types of popular media to help sell their product.

team one

play on words-

       

the image above is used  to say that gum makes your teeth whiter. the smile indicates that chewing this gum will make you have a whiter smile for pictures.

sex appeal-


the way this is worded in makes you subconsciously think that it is sexual. and sexuality draws people in.

scarcity-
 

this advertising makes you want to hurry up and go and buy the product before it is gone.

rational-


this image breaks sown everything you get for different prices. it makes it more appealing to the eyes and makes you want it more.

music-
https://www.youtube.com/watch?v=pvk4pDxNBio

this link leads you to a video of hamsters rapping for a car commercial. the song is very catchy. when this commercial aired the song was stuck in my head for weeks

Team Ice - Advertising Appeals

The Five Types of Advertisements

 

#1. Masculine Feminine Appeal

This type of advertising is used in cosmetic or beauty products, it can also be used in clothing. This kind of appeal aims to creating an impression of the so called 'perfect person'. These ads will try to sell to the audience that with their product you will have prefection that you cannot achieve without it.

#2. Brand Appeal

This appeal is more dicted toward the people who are very conscious about the brands that they wear to make a certain statement. These are basically examples of walking billboards.

#3. Snob Appeal

The snob appeal is designed for the viewer to feel an emotion of desire or envy for the product. These products usually have qualities of luxury or high end models.

#4. Adventure Appeal
This type of advertising is used to give the impression that with the purchase of a product it will change the buyer's life radically and fill it with fun, action, extreme tasks, and adventure.

#5. Statistics
This type obviously uses stats and figures to display the aspects of the product and how popular it is.

 

 

 

 

Team Awesome - Advertising Appeal

Personal Appeal:

This advertisement uses personal appeal by using peoples’ self-esteem and the desire to be skinny to draw people in. They show a slim actress and state that drinking milk tends to make you slimmer which would boost the self-esteem of some.

 

Social Appeal:

This advertisement is for American Eagle and appeals to social appeal. The advertisement uses this picture to show that if you wear American Eagle you’ll have lots of friends, be popular, and be happy.

 

Fear Appeal:

This advertisement is trying to persuade you away from smoking. In it, it shows you what can happen to you physically on the outside. It makes you think what it does to you on the inside. If smoking can do such harm on the outside then just imagine what it does to your insides.

Humor Appeal:

 

This advertisement is showing that fresh step cat litter is the better litter to get if you don’t want to smell your litter box in the house. This advertisement defiantly catches the viewer’s eye. Not all the time do you see a cat standing on its hind legs holding its self, indicating that it has to use the litter box but it can’t find it because of how wonderful Fresh Step cat litter is at covering the smell. Quote “cats everywhere are having a hard time smelling their litter boxes

 

 

Endorsement:

 

Use cover Girl make up, if you do you’ll be as beautiful as Rihanna is. That’s what this advertisement is trying to say. They put a beautiful women/ celebrity on the front page to catch the viewer’s eye. Everyone knows her why not look at what she is wearing and or doing. This advertisement is in hope that Cover Girl will become the most popular bran of makeup because it is always in competition.

 

Team Kryptonite- Ad Appeals

Play on Words

 

 

Our example of play on words is the peanut butter brand 'Skippy'. In this advertisement, the brands label is used in a sentence to make it stick out and also add a little humor.

 

Sex Appeal

 

 

In this foreign advertisement for 'Axe' in Portugal, it uses sex appeal to draw people in on buying the product. The translation for the words mean "The Axe Effect."

 

Scarcity Appeal

 

 

This advertisement for Starbucks intrigues people in going to buy a drink in order to get another for free. But it's "limited time only" which would make customers want to go before the time runs out.

 

Rational Appeal

 

This advertisement shows rational appeal because it involves facts and figures on the car thats intended on being sold. It also makes it seem like this car is far better than other cars.

 

Music Appeal

 

http://www.youtube.com/watch?v=enJbXlb4zqo

 

The commercial above is the Doublemint ad using Chris Brown's song 'Forever'. This ad uses music and dancing to show the product. Also, involves a famous personnel to be featured in the ad.

Sustainable Packaging- Team 1

Sustainable Packaging

Sustainable packaging is a way of packaging. the packaging is different then the normal packaging. they remade and rethought of different ways packaging could be easyier and less waste. This is a good idea because less waste is for the best. the products are mostly ones that are the best for the environment and packing with different designs.

This pictures shows sustainable packagin because instead of just a normal box to send your shirt. the box can be turned into a hanger so that you can hang your shirt up with out just wasteing thecardboard box.

This example is a carrier for the eggs but it also is biodegradable. that means you can but it in the ground or even on top and it will disintegrate in the ground

Dream Team - Layering and Overprinting

Layering and Over Printing is taking images to create a complex picture by putting multiple pictures on top of one another. For versitility , this is a 4 color process that layers images in the colors of yellow, magenta,cyan and black. To create depth in an layered image artist use transparent and opique colors.

White space by Team Ice

Alexey Brodovitch was one of the first magazine directors to realize that white space could be used in a way to have a huge impact on a piece of art. His 1950's magazine named Harper's Bazaar shows how formally known as "Negative Space" could transform and have a huge impact on the layout of a magazine.

White space is a way to show elitist and attitude. It is a style that helps frame art in a way that shows you have no boundaries or limits. Many magazines use this style to show a proper more clean layout.

Branding Campaigns by Pandora

A company's image goes beyond its products.

 

 

Graphic design does not always serve lofty ideals. The "Great Ideas of Western Man" campaign was an indoctrination program to convince American manufacturers that packaging was their most persuasive sales tool. A breakthrough in terms of marketing strategy, it demonstrated that promoting the image of a company rather than its products or services is sometimes the smartest business decision.

The "I'm a PC" campaign was to show that PC isn't just a product. PC is a part of people and the people who own PCs are the company.

Budweiser uses the tagline "The King of Beers." This line is give people the impression that Budweiser is better than all the other beers out there and reigns over them.

Chanel Flyers: Public Service Campaigns

Public Service Campaigns

Originally the Ad Council founded in 1941, was established to support war propaganda. They created such icons as "Rosie the Riveter". But as the time changed so did the Ad campaigns. A few years back international advertising companies collaborated to help support climate control in Copenhagen. As of most recently the new public service campaigns are being sponsored by charitable organizations from all around the world.

  

ImaginGraphic : Brand Narratives

Brand Narratives  

A brand narrative means that you make the brand bigger than the product itself.

For example, during the 1950's Philip Morris decides to change the gender part on the Marlboro ad in order to attract and appeal more male audience instead of being "feminine". They use a cowboy because that represents the "American Frontier." 

 

Also Google morphs and shapes their brand in order to attract more advertisers, people, and bloggers a like in order to keep going. They change their logos on the holidays and even events if possible.

Chanel Flyers Advertisment Project

Humor Appeal

In print adds and commercial advertisement humor appeal is the ability to get the point across, but having the add being funny and amusing at the same time.

http://youtu.be/4d8ZDSyFS2g

Fear Appeal

This advertisement is an example of Fear Advertisement because it shows you things that could potentially harm or kill you if you don’t wear a seat belt. The commercial is trying to scare or put fear into the audience. This is also a foreign advertisement.

 http://youtu.be/4kyp7djGgrI

Social Appeal

This ad is meant for the millions of people who smoke every day.  This ad uses a cigarette as a metaphor to show that the more you smoke the chances that you will live a long healthy life decrease. The ad is a social appeal because it informs the public about a social issue or influences their behavior.

Personal Appeal is a type of advertisement or add that gives you the sense of being an individual, focusing on one person instead of a whole group of people. These two print adds portray this because you can see how it's one on one involvement and is talking about just one person, you . 

Endorsement Appeal  Our example of endorsement appeal is a Covergirl ad. It's a very popular celebrity who is trying to sell or 'endorse' a product to millions of women and teens around the world. 

 

Team Krytonite: Design Thinking

Alex Faickney Osborn, a leading Ad man in the mid-1950's, published a book on brainstorming called Applied Imagination. The contents of the book described how to generate more productive design ideas by harnessing the imagination of a group of professionals. Designing in teams today, not by committee is still a challenge, even though new names such as design thinking, concept design, or integrated design strategy show a new approach.

 The Power of Your Mind (1952), cover of a booklet by Alex F. Osborn, an advertising executive who is considered the inventor of the brainstorming technique.

Team Awesome, The Grid

Grid structures arguably date back millennia to narrative inscriptions in Egypt. In the twentieth century, grids were found on everyday printed matter, including invoices, ledgers, and other materials used for tabulation.

The grid, like any other instrument in the design process, is not an absolute. It should be used with flexibility, and when necessary it should be modified or abandoned completely for a more workable solution.