Team Ice - Advertising Appeals

The Five Types of Advertisements

 

#1. Masculine Feminine Appeal

This type of advertising is used in cosmetic or beauty products, it can also be used in clothing. This kind of appeal aims to creating an impression of the so called 'perfect person'. These ads will try to sell to the audience that with their product you will have prefection that you cannot achieve without it.

#2. Brand Appeal

This appeal is more dicted toward the people who are very conscious about the brands that they wear to make a certain statement. These are basically examples of walking billboards.

#3. Snob Appeal

The snob appeal is designed for the viewer to feel an emotion of desire or envy for the product. These products usually have qualities of luxury or high end models.

#4. Adventure Appeal
This type of advertising is used to give the impression that with the purchase of a product it will change the buyer's life radically and fill it with fun, action, extreme tasks, and adventure.

#5. Statistics
This type obviously uses stats and figures to display the aspects of the product and how popular it is.