Team 1 Corporate Identity

Corporate Identity- A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees.

-The Mcdonalds Logo is a prime example of Corporate Identity, the Golden Arches are adored by people of all ages especially children. When these Golden Arches are seen thoughts of food and joy enter the minds of most people.

Source- Google Images, Golden Arches

- Sony's Logo and slogan "Make Believe", may not be widely known due to the fact that it is a recent change. However, when people see "Sony", they think of Radios,Speakers, Tv's and their most popular item the PlayStation Game System.

Source- Google Images, Sony Logo

- Nike!, this check is seen and people automatically think of the Brand Nike, or their world famous slogan "Just Do It". Primarily Sneakers,Socks,Nike+ Wristband are put to mind when this check is seen.

Source- Google Images, Nike Logo