Metaphoric Lettering-Chanel Flyers

Metaphoric Lettering

Using different font styles and metaphoric letters help add dimensions to a page or an advisement etc. 

Visual puns are used to enliven the printed word and add dimension to a page. Also incorporating part of the business in the spelling in the name. For example incorporating chopsticks into a Chinese restaurant name. This started around the 1840s, when the term rustic was founded by Vincent Figgins who also began cutting Tuscan letter forms around 1815. Novelty type faces were at their commercial apex during the mid to late 19th century and again throughout the 20th century.

Naive Mascots - Dream

Naive Mascots - also known as " Trade characters " are people, characters, and animals that are used in advertising and are identified with the products. During the 19th century , words were preferred to the pictures in advertising. However, as the reproduction of images became cheaper, businesses that had relied solely on brand names and clever slogans sought new visual icons.

Older pictorial trade characters evolved into contemporary logos. To gain the publics trust , industry turned to signs and symbols.

Vanitas- Team ICE

Vanitas is the work of art associated with still life paintings.

It orginated in the 16th and 17th centuries in the Netherlands. Vanitas is from the Latin word "vanity" it is also loosely translated. This type of art is often associated with eartly life and nature. The vanitas art theme is comonly seen in medievel and funeral art. Like in this picture above skulls are very comonly seen in many Vanitas art peices. This type of art is very dark and real. It corresponds to how life is and it does not sugar coat anything.

 

 

Some of the meanings and things often seen in this type of art are; The skull represents death, rotten fruit symbolizes decay, buddles correspond to life or sudden death, and last smoke and watches represent life.

Pastiche- Team Awesome

Pastiche is a work of art, literature, film, music, or a chetecture that imitates the work of previous art. It celebrates it, not mocks it. An example of this would be the the first Star Wars film. It considered pastiche because the material is being taken from the 1930's science fiction of Flash Gordan and Buck Rodgers. An example of music would be the Star Wars Episode IV because in the cantina scene, it represented music of Jazz bands.



In the first picture, labeled pastiche (plural pastiches), is considered pastiche because it compares an image of the past to the one of the present. The women in the picture are similar in the ways that the color scheme is being used is the same and even the structure of the women are the same.



In the second picture, labeled pastiche: Antique Home Projects and more, displays how we use old fashion into our modern day life style.



In the third picture, labeled Abbott should stay out of the Star Wars bar is considered pastiche because it is based on a modern day jazz bar.

ImaginGraphic - Clench fists

The clenched fist is a symbol of power, authority, or anger.


The left has been claimed the clenched fist as their property. The fist show a symbol of solidarity and defiance. In the 1920s the fist was used by the Communists and the straight-arm salute by the Nazis. The Nazis used this "iron fist"to show the strength of the leader which they took from the 1871 Paris Communards.



In 1968, graphic artists from the New Left with a new image. It was a good example of rebellion. The image was adapted from a poster he had done previously for "Stop the Draft" in 1967. The fist was used and raised in at all major rallies and rebellions, such as antiwar, women's, and other political activities throughout the world.

Pointing Fingers - Team Kryptonite

Pointing fingers were originally intended to indicate direction. Some cultures believe that this could be rude or offensive.

 

 

 

In the early 1900's, the pointed finger was used on many war recruiting posters. "We want you" became and additional meaning to this gesture.

 

 

 

 

Later in 1911, a beverage company used this technique to advertise their popular drink, Moxie. This gave the pointed finger a commanding meaning.

 

 

 

 

Now, pointing fingers has many meanings and is used for different things. Such as the cursor on any  computer.

 

 

 

 

 

 

 

 

 

                                                     

Rays- By Pandora

Rays are one of the most ancient iconic symbols. They are the attributes of gods and heros and were shown radiating around the head of Apollo, or Buddha, or Jesus. Rays were known as a rare optical phenomenon known as an aura, which creates a dazzling cicular rainbow around the person, or object.



Japan, "the Land of the Rising Sun," was the first use of rays in a non-religous view. When they were defeated in World War II they lost the rays and their flag became what it is today.


Old Japanese Flag

New Japanese Flag

Mickey gained his rays for his 80th anniversary.

Today rays are used for the same reason, to give the object they are surrounding a godly appeal. Popular media uses it all the time and so does marketing campaigns. These campaigns can be for anything from accenting a price to expressing the idea of "squeaky-clean" on a package of detergent.