SWASHES ON CAPS

SWASHES ON CAPS

This image represents swashes on caps. swashes on caps are basically like fancy designed letters that gives the text a different meaning or representation. for instance the f in the text have a swoop or curve  to it. so the fancy f's fits perfect for what the brand is trying to represent. 

Coca-cola is another good example of swashes on caps. i think that the brand is self explanatory. the way the c's are, could have been more plain but marketers look for something more attracting. they don't want a logo that looks plain and look like the same words you see everyday.