ImaginGraphic

The Object Poster 

•    The "Sachplakat" or an object poster oringinated in Germany in the nineteenth centuary,and took the advertising and design world by storm. "The simpler image, the more powerful the communication." It was found by Lucian Bernhard, an eighteen year old german cartoonist, who in 1906, entered a poster competition sponsered by Berlin's Preister match company.

•   What it means is that one image could make about a thousand words. It's a crown jewel in the crown of a large stylistic movement called "Plakatstil", or Poster Style.