Ornamentation in general make things more appealing to look at. This can be used not only just for making things look good but can also be used to sell things. Most products are guilty of using ornamentation to sell their products.
Mountain Dew for example uses ornamentation by using cool graphics on their bottle and also changing up the color of their drink to a bright green that no other soda product has. By doing this it makes their product look more appealing.
The picture above is a book cover that uses ornamentation to pull you and try to get you to want to read it by using an eye catching picture and bright colors.
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