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Most people understood the larger-than-life scale that was being shown in monumental images. Rulers were always human in reality, but they can tower high above multitudes. For example Benito Mussolini had a billboard with him sculpted in the building. This showed how power and graphic monumentalism played a role together.
The world awes at the sense of something being bigger than it should be. When you increase the size of something it stands out, no matter what the message or image was. The world bows to monumental images.
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