Wednesday, March 6, 2013

ImaginGraphic - DESIGN HANDBOOKS

Between the 1920's and 30's some designers in Europe and the United States found it delightful to tell other designers how to design. During theses years of Modernism these designers were so sure that they have found the right way to design, they made detail manuals set out to spread their ideas to the world. The two most popular and influential books of their time were, W.A. Dwiggins Layout in Advertising and Jan Tschichold's Die Neue Typographic. They provided different formulas for transcending antiquated commercial art conventions.

Design manuals continued to be published today, perhaps with slightly less panache. Designers and those who thought about design continued to push their different truths, which evolved into rules, standards, styles, and mannerisms. The manual became a template for some kind of practices. As the years pass by new designers publish work on how to make design production easier, and more creative


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