ImaginGraphic - Forced obsolesence

Forced obsolescence also known as "style enginneering," was used to increase consumer interest and make products more stylish through modern design. Marketers, promoters, and commerical artists believed that profists could be increased with packaging and promoting merchandise given a modernistic veneer. Raymond Loewy was an industrial design pioneer who referred to force obsolescence as MAYA. MAYA stands for Most Advanced Yet Acceptable.
    
  
The MAYA principle rejected orthodox modern austerity while promoting colors and shapes that telegraphed a sense of the new and improved. MAYA sought out forms that wasn't predictable but took the next step further. It was also a safe route to take to avoid attempting to make over a thousand products in new shapes and shades. This concept is still used today by some of the biggest companies. For example Coca-Cola is one of the oldest brands, but they try to keep their sense of heritage and still swtich up the style.