Chanel Flyers Advertisment Project

Humor Appeal

In print adds and commercial advertisement humor appeal is the ability to get the point across, but having the add being funny and amusing at the same time.

http://youtu.be/4d8ZDSyFS2g

Fear Appeal

This advertisement is an example of Fear Advertisement because it shows you things that could potentially harm or kill you if you don’t wear a seat belt. The commercial is trying to scare or put fear into the audience. This is also a foreign advertisement.

 http://youtu.be/4kyp7djGgrI

Social Appeal

This ad is meant for the millions of people who smoke every day.  This ad uses a cigarette as a metaphor to show that the more you smoke the chances that you will live a long healthy life decrease. The ad is a social appeal because it informs the public about a social issue or influences their behavior.

Personal Appeal is a type of advertisement or add that gives you the sense of being an individual, focusing on one person instead of a whole group of people. These two print adds portray this because you can see how it's one on one involvement and is talking about just one person, you . 

Endorsement Appeal  Our example of endorsement appeal is a Covergirl ad. It's a very popular celebrity who is trying to sell or 'endorse' a product to millions of women and teens around the world.