Team Awesome - Advertising Appeal

Personal Appeal:

This advertisement uses personal appeal by using peoples’ self-esteem and the desire to be skinny to draw people in. They show a slim actress and state that drinking milk tends to make you slimmer which would boost the self-esteem of some.

 

Social Appeal:

This advertisement is for American Eagle and appeals to social appeal. The advertisement uses this picture to show that if you wear American Eagle you’ll have lots of friends, be popular, and be happy.

 

Fear Appeal:

This advertisement is trying to persuade you away from smoking. In it, it shows you what can happen to you physically on the outside. It makes you think what it does to you on the inside. If smoking can do such harm on the outside then just imagine what it does to your insides.

Humor Appeal:

 

This advertisement is showing that fresh step cat litter is the better litter to get if you don’t want to smell your litter box in the house. This advertisement defiantly catches the viewer’s eye. Not all the time do you see a cat standing on its hind legs holding its self, indicating that it has to use the litter box but it can’t find it because of how wonderful Fresh Step cat litter is at covering the smell. Quote “cats everywhere are having a hard time smelling their litter boxes

 

 

Endorsement:

 

Use cover Girl make up, if you do you’ll be as beautiful as Rihanna is. That’s what this advertisement is trying to say. They put a beautiful women/ celebrity on the front page to catch the viewer’s eye. Everyone knows her why not look at what she is wearing and or doing. This advertisement is in hope that Cover Girl will become the most popular bran of makeup because it is always in competition.