Team Krytonite: Design Thinking

Alex Faickney Osborn, a leading Ad man in the mid-1950's, published a book on brainstorming called Applied Imagination. The contents of the book described how to generate more productive design ideas by harnessing the imagination of a group of professionals. Designing in teams today, not by committee is still a challenge, even though new names such as design thinking, concept design, or integrated design strategy show a new approach.

 The Power of Your Mind (1952), cover of a booklet by Alex F. Osborn, an advertising executive who is considered the inventor of the brainstorming technique.