Play on Words
Our example of play on words is the peanut butter brand 'Skippy'. In this advertisement, the brands label is used in a sentence to make it stick out and also add a little humor.
Sex Appeal
In this foreign advertisement for 'Axe' in Portugal, it uses sex appeal to draw people in on buying the product. The translation for the words mean "The Axe Effect."
Scarcity Appeal
This advertisement for Starbucks intrigues people in going to buy a drink in order to get another for free. But it's "limited time only" which would make customers want to go before the time runs out.
Rational Appeal
This advertisement shows rational appeal because it involves facts and figures on the car thats intended on being sold. It also makes it seem like this car is far better than other cars.
Music Appeal
The commercial above is the Doublemint ad using Chris Brown's song 'Forever'. This ad uses music and dancing to show the product. Also, involves a famous personnel to be featured in the ad.
No comments:
Post a Comment