Masculine Appeal
Used in cosmetic or beauty products and also clothing. This type of appeal aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you.
This ad - is made for a person to want to " better themselves as far as fitness goes" This makes the person on the other end look at themselves and want to change.
http://www.youtube.com/watch?v=gdhzhdnHpUs
Statistic Appeal
Advertisements also use statistics and figures to display aspects of the product and its popularity in particular
This ad has statistics at the end for there product as far as how many customers they have and how many places they reach.
http://www.youtube.com/watch?v=r8B3A2hcU5c
Brand Appeal-
This appeal is directed towards people who are brand conscious and wish to choose particular products to make a brand statement.
The brand nike is well known and whatever there products are have to live up to what it says its for.
Snob Appeal - This appeal is directed towards creating feeling of desire or envy for products that are termed top of the line or that have considerable qualities of luxury, elegance associated with them.
This ad makes you look at the people in it and want to be in there place. These look like wealthy boys and its supposed to make you envy them or want to be them.
Adventure Appeal
This appeal is directed towards giving the impression that purchasing a product will change the individual’s life radically and fill it with fun, adventure and action.
This ad is all about adventure.
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